Company

An ancient art - our own, handed down from father to son

The voice of the mountain

“II was born here, in the heart of Lessinia, and I have been loving its dawns and sunsets, as well as the beauty and the secrets of its mountains, since I was a child. Look at the boy on the left, in that old photo: that’s me. Me, who learnt at a very young age to master the art that belonged to my father, its artisan rules and the secrets of its materials, until I managed to shape, with my very own hands, my first mountain shoes - which I would wear throughout the woods and the paths of my beloved mountains.”

The voice of the mountain

This is how Nello Grossule recalls the times when, in 1937, helping his father repairing shoes, he learnt shoemaking techniques and started to dabble in the creation of mountain shoes, which Nello used to craft both for himself and his fellow villagers, and that were really appreciated thanks to his care and passion.

The plunge

It was the appreciation of his fellow villagers that got Nello Grossule to realize that the secret was to always increase the quality of his shoes. In the early 1950s, he decided to take the plunge and, using the money he had managed to save along with some sacrifice, bought a few machines, hired some employees and started his small artisan laboratory.

The plunge
Experience becomes a brand

Experience becomes a brand

Nello, with his increasing experience, drew up new and innovative manufacturing techniques and started searching for even better materials, starting from the leather he still loves to choose personally. Over the years, his shoes become well known throughout Italy, and while his laboratory continues to hire new skilled workers, Nello decides to give life to the brand Gronell.

Family passion

Nowadays, the company is led by Nello’s sons, Fabio and Mario Grossule, who continue to create shoes with the same passion their father had, in their family shoefactory in the heart of Lessinia.

Family passion
We are in good hands

We are in good hands

Hands have always been our most valuable resource, and our artisans’ eyes and know-how still run this ancient art, although technology has become essential in some steps of the making.

From us, to you

Nowadays Gronell is an international brand. Our e-commerce allows us to deliver shoes to your home, without intermediate steps.

From us, to you

Factory Store

If you stay in Italy, also you can visit our Factory stores: Location San Rocco di Piegara (Verona)
Borgata S. Croce, 38, 37028

Verona
Via Ponte Nuovo, 3, 37121

Or you can find us in numerous specialized stores throughout Italy

Artisan passion, Italian tradition.

Ours is a story that begins a long time ago, but that still today is made of love for the mountain and patient dexterity.

Our story